Branding and Successful Marketing Strategies for Insurance Agents

The art of maintaining a successful online presence can be difficult. In developing marketing strategies for insurance agents, and in order to be successful, it helps to know who your audience is. Most agencies often target a specific geographic area. Posting regularly on social media sites, as well as using blogs and providing pertinent information on your own website, you can help draw desired visitors in to get information about your services.

But is there something key that makes your agency different from others? Why does the average consumer choose one agency over another? For some, it’s an agency that comes off as more professional, while others may prefer a more laid back approach. These are the types of things you need to consider in order to help identify the company’s brand.

Part of your marketing strategy should include how the website should look and what is shared on social media. Remember, once the brand is established all that’s left to consider is maintaining consistency and sticking to brand values. Only then can the agency identify online marketing channels to focus on, like Facebook and Twitter, for starters.

Set and modify goals as needed

It helps to know exactly what your agency expects to accomplish with its online marketing plan. By setting goals it enables you to track your success with much more ease. Once your first set of goals is reached you should modify them so that the agency continues to grow and prosper from its efforts.

The importance of establishing a budget

Make having a marketing budget a priority. By identifying just how much the company wants to spend on a website, including things like maintenance and content updates, search engine optimization, email marketing and social media, you can gauge where to put your money, and how much of it should go into each specific area.

Ever consider doing pay-per-click advertising? This can be another good avenue for you to take, however, the highest rates of success generally come from focusing on search engine optimization, as the return on investment is usually much higher. Internet marketing strategies for insurance agents requires continuous attention and effort, and this can be quite straining when operating on a limited budget, so identify those tactics that you feel offer the most benefit for the price and make a concentrated effort to get results.


Protecting Your Interests and General Liability Insurance in Florida

No business owner who understands that when a liability issue arises, no matter how much money you save by not carrying the right amount of insurance, the end result is that you’ve placed your business at risk, and quite possibly your personal finances as well. General liability insurance protects your business from claims by any person or business’s claims of bodily injury, along with any associated medical costs and property damage. Your business should not be treated like a casino, because you can’t afford to take that gamble.

Unfortunately businesses are being sued all of the time for things like negligence, libel, slander, property damage, bodily injury, and copyright infringement among other things. And businesses can even be sued in instances when they’ve done nothing wrong. One of the best ways to avoid a lawsuit is to run the safest operations possible, but that still doesn’t mean that an accident or some form of negligence isn’t likely to take place. This is why smart business owners make a point of purchasing general liability insurance in Florida as soon as they are up and running.

Improve safety and reduce risk

Running a safe business is the best type of risk management practice that money can buy. Conducting safety meetings, discussing past issues and finding solutions moving forward will reduce the number of accidents and errors, which is a type of insurance you don’t necessarily have to pay for. Make sure that when an incident occurs, it is fully investigated and documented. This way, you’re likely to avoid a repeat of the issue, because generally people learn from their mistakes.

Things covered by a commercial general liability policy (CGL)

General liability insurance offers some of the broadest business insurance coverage money can buy. It may be included in a business owner’s policy (BOP) or is also available as stand-alone coverage. A few of the risks a business could face that a CGL helps to protect against are bodily injury or property damage, reputational harm, advertising errors, medical payments, and any damages to the premises you are currently occupying. You also have an option to add a business entity or other individual parties to your general liability insurance in Florida, so speak to an agent about coverage options today.

Building a Sound Insurance Lead Program

There are literally thousands of ways to implement a good insurance lead program. The trick is finding the ways that best suit a particular agency. Each case and scenario is different, but trying a different or new approach can sometimes get the desired results.


All agencies utilize a newsletter. That’ because sending a monthly newsletter to friends, relatives, neighbors, clients and prospects will allow them to be constantly reminded that they have an expert right at their fingertips, and it might even increase the number of referrals that they might normally provide.


Newsletters can also serve as a helpful reminder in a very non-threatening way, because there isn’t any pressure to buy anything. Keep in mind that the average person buys life insurance seven times during their lives. In addition to that, many of those same people will buy Disability Insurance, Long-Term Care, Annuities, IRA’s, and other investments, so it would be wise to try to get them into the pipeline.


Become a guest speaker and increase awareness


Financial experts have a lot of knowledge on how to help people to better manage their money, and can serve their own purpose by getting that message out there. Many associations are constantly on the look out for a qualified authority to share their knowledge with their members.


Press releases are another effective tool


Press releases are one of the most effective ways to drive potential clients to an insurance website, newsletter, conference, or seminar. This will allow an agent the opportunity to inform and educate prospects about the benefits of their agency’s financial services and reap major publicity with little cost, effort, or time lost. A press release provides the media with more information regarding why they should write an article about the agency or why they should invite one of their agents to be a guest on their program.


Another great way to get high quality leads is by joining (or forming) a lead exchange group with local business professionals that cater to the same ideal prospects, and who may have already built strong relationships with them. A lead exchange group will usually get together every week or two, for breakfast or lunch, for about an hour to exchange leads. These are all practical and proven ways an agency can bolster their insurance lead program and, hopefully, get the desired results.


photo credit: RLHydecc