Any good insurance search engine marketing plan for your website should devote some time to search engine optimization (SEO). This is a well-known tactic that practically everyone uses in an attempt to generate more traffic to their site and is a sure way of pointing your insurance agency website in a direction where it can rank highly with search providers like Yahoo and Google.
Many agencies make note that Google and Yahoo are in the habit of regularly changing their relevance scoring, making the competition for keywords extremely high among competitors, which also means the greater the likelihood you’ll end up competing among many of the larger companies in the industry. In spite of this, there are still a number of fundamental tactics regarding SEO for Insurance that may be able to help your agency garner higher rankings.
Website design and SEO go hand in hand
While your web pages need to be designed with visitors in mind, you should also take into account that different people tend to go about the process of looking for information in different ways. This simply means that your web pages must also appeal to the “bots” deployed by the search engines to index your site, which determines any relevance to specific keyword searches being used. In other words, while people and machines see the same page entirely differently, your aim is to please both, so this must constantly be under consideration when you’re designing your website.
A good Landing Page can make a world of difference
A Landing Page is often linked to your social media page, as well as email campaigns or search engine-marketing campaigns in order to enhance the effectiveness of the advertisements. Landing Pages are most commonly thought of in the context of paid search, using Pay Per Click (PPC) as a way to boost your rankings.
SEO for Insurance and having a well laid out landing page are both essential in your insurance search engine marketing plan. By utilizing these tools effectively you can increase visitors to your website increasing the potential to make solid contacts and add more sales revenue to your company.