The Diageo Hotline Poll

About the Diageo | Hotline Poll

Diageo, the world’s leading spirits, beer and wine company, and The Hotline, the leading daily news briefing on American politics, have teamed up to bring you the Diageo/Hotline Poll. The poll is conducted monthly by FD, a specialist communications consultancy, focusing public opinion research on important national issues to inform and stimulate debate.


Update: 02/28/14

Many requests have been made to recover old research and polling analysis. We are currently going through a backlog of old, abandoned pieces and insuring you have access to those files. Below is a list of previous research we have currently re-added to our site (more will grow as time goes on):

  1. 2008 May National Polling Data
  2. Coming Soon

One of the original posts of this site is:


Poll Finds Decreased Confidence in Stimulus Spending and Concerns Over Deficit

Double-Digit Increase in Percentage of Voters Saying Country Is On the “Wrong Track”

New York, July 15, 2009 – The Diageo/Hotline Poll of 800 U.S. registered voters conducted by FD from July 9-13, 2009, finds that the percentage of American voters who approve of the job President Obama is doing has dropped nine points to 56%. The previous Diageo/ Hotline Poll, conducted from June 4-7, found that 65% of voters approved of the job he was doing.

Obama’s Job Approval Ratings

With 56% of voters approving of the job he is doing, the Poll finds President Obama’s job approval rating is at its lowest level recorded in the six monthly Diageo/Hotline Polls since President Obama took office.

President Obama’s Job Approval Ratings – January – Present


Interestingly, compared to June, the decrease in Obama’s job approval ratings is being driven primarily by decreases among male voters (-15 points), Independent voters (-15 points), and rural voters (-15 points).

President Obama’s Job Approval Ratings among Males, Independent Voters and Rural Voters


Other Key Opinion Metrics Seeing Dips

The Poll also finds that the percentage of voters who say that “things are seriously off on the wrong track” has increased 12 percentage points from a record-low of 43% in last month’s Poll to 55% in today’s Poll.

Furthermore, recent shifts in the public’s confidence in Obama to “bring real change to the way things are done in Washington, D.C.” indicate a dip in confidence among voters. In the February Poll, a record-high of 70% of voters indicated that they were confident in Obama to bring real change, compared with 56% four months later in today’s Poll. This current confidence rating of 56% also represents a nine-point percentage drop since the June Poll (65%).

Additionally, in looking ahead to 2012, the Poll finds that 42% of voters say they would vote to re-elect President Obama, while 39% say they would vote for someone else. The June Poll found that 46% of voters said they would vote to re-elect President Obama and 30% of voters would vote for someone else.

Decreasing Levels of Confidence in the Stimulus Package

The Diageo/Hotline Poll also finds a significant decrease in voter confidence in the stimulus plan passed in February. Specifically, the Poll finds only 39% of voters are confident the stimulus plan will be successful in turning around the economy, a decrease of 13 percentage points from the 52% of voters who expressed confidence in June.

Commenting on the connection between the drop in President Obama’s job approval numbers and decreased confidence in the stimulus plan, Amy Walter, Editor-in-Chief of The Hotline noted that, “To revise the infamous Colin Powell ‘Pottery Barn’ rule, President Obama didn’t break the economy, but he now owns it.”

Strong Opposition to Additional Stimulus and Quicker Recovery vs. More Debt

In the context of decreasing levels of confidence in the current stimulus package, coupled with discussion about the viability of another one, the Poll shows very little support for a proposal for another stimulus package, with only 36% saying they would support such a proposal and 52% saying they would oppose it, with 40% saying they would strongly oppose it.

At the same time, it is clear that concerns over the prospect of greater deficits trump concerns over economic recovery. When given the choice, voters would prefer a slower economic recovery that incurs smaller deficits than a quicker economic recovery with greater deficits. Specifically, 71% of voters say they would choose a slower economic recovery with a lower deficit, compared with 23% of voters who say they would prefer a quicker recovery with a higher deficit.

Congressional Ratings

A closer look at congressional ratings reveals that the approval ratings of both parties in Congress have suffered drops since the June Poll. Specifically, Congressional Democrats’ approval ratings have dropped 8 percentage points from 49% in the June Poll to 41% in today’s Poll. What’s more, approval ratings of Republicans in Congress have decreased 9 percentage points from 38% in the June Poll to 29% in today’s Poll.

Congressional Approval Ratings in June and July


Despite several shifts in public opinion since last month, the generic ballot between Democrats and Republicans in Congress has not experienced a notable change from recent past polls. The Democrats still lead Republicans in the generic ballot, with 39% of voters indicating that they would vote for the Democratic candidate and 32% for the Republican candidate, (compared with 39% and 30% in the June Poll, respectively).

To obtain complete Poll results, please see

To schedule an interview with Ed Reilly, contact Selin Kent at (212) 850-5735 or

Methodology: The Diageo/Hotline Poll was conducted by telephone from July 9 – 13, 2009, among a random, representative sample of 800 registered voters, age 18 and older (margin of error +/- 3.5%).


About Diageo: Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit Celebrating life, every day, everywhere. For more information about Diageo, its people, brands, and performance, visit us at

About The Hotline & National Journal Group: The Hotline is National Journal’s daily briefing on politics. National Journal Group Inc. is a leading publisher of magazines, newsletters, books and directories for people who have a professional interest in politics, policy and government. Based in Washington, D.C., National Journal Group Inc. is committed to providing publications and services that are non-partisan, reliable and of the highest quality.

About FD: One of the most highly regarded consultancies in the communications industry, FD employs more than 750 staff and advises more than 1000 clients worldwide through its hub offices in London and New York, as well as its network of wholly-owned offices in Bahrain, Beijing, Bogota, Boston, Brussels, Cape Town, Chicago, Dubai, Dublin, Frankfurt, Hong Kong, Johannesburg, Los Angeles, Manchester, Melbourne, Moscow, Panama City, Paris, San Francisco, Shanghai, Sydney and Washington, DC. With a 20 year history of advising clients in both the private and public sectors, FD’s services include financial public relations, capital markets communications, public affairs, crisis and issues management and corporate, business-to-business and business-to-consumer communications. FD is also a market leader in M&A advisory work. FD is structured around specialist sector teams operating on an international basis, covering consumer industries, financial services, basic industries, business services, life sciences & healthcare, media, real estate, technology and telecommunications. FD is a division of FTI Consulting Inc. (NYSE: FCN), the global business advisory firm. For more information, please visit

About FTI Consulting: FTI Consulting, Inc. is a global business advisory firm dedicated to helping organizations protect and enhance enterprise value in an increasingly complex legal, regulatory and economic environment. With more than 3,000 professionals located in most major business centers in the world, we work closely with clients every day to anticipate, illuminate, and overcome complex business challenges in areas such as investigations, litigation, mergers and acquisitions, regulatory issues, reputation management and restructuring.

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