When asking agents how to market insurance you will likely come across several different answers. That’s because a) there isn’t a simple answer to this question, and b) everyone goes about it the best way they know how, or use strategies that get them good results.

Certainly by now no one is new to online insurance marketing, but you may still be finding it difficult to maneuver around the Internet and come up with clever ways to get your name out there and be competitive in the market.

The one thing you need to remember is that it’s all about the customer’s experience. Gathering feedback will allow you to consider which things they do like and which they don’t necessary like. By using their recommendations and suggestions it will help you to alter your company’s tactics in such a way that you’ll be able to increase customer satisfaction and retention.

How to market insurance is entirely up to you

Below is some key areas most insurance agents focus on to build a strong foundation for their online marketing approach. Everyone has a different approach, so how you implement your own efforts helps to determine your success, and once you get the ball rolling you can build upon your marketing tactics so that you reap the benefits of your efforts.

All of your online marketing efforts should point people back to your own insurance website. In order to create an optimized website you need to incorporate keyword strategy, have a visibly appealing layout, include a call-to-action on every page, and make sure your content is relevant and newsworthy.

Social media is now used by businesses of every type to get the word out and increase traffic, and also serves as a great way to build brand identity and generate insurance leads.

Blogs are another proven way to build interest and are among the top lead generators for online marketing, so it’s wise for agencies to post blogs filled with relevant content at least twice a week. If your blogs are newsworthy and keyword rich then you’ve proven that you know how to market insurance and get the results you desire.